"YOU DESERVE IT."

Pinocchio's nose is about to go through your computer screen after telling you the following, "You deserve it."

This week's MMM is short and sweet but has a strong point all of us need to understand.
Our society has taught us that life is supposed to be easy. It's given us a false perception of prosperity. That we, because we are citizens of the United States of America, are entitled to having the things in life we want.

We are lied to on a daily basis. From the fat loss pill, to the get rich quick scheme, to the lottery. We are consistently lied to. We consistently told that life is supposed to be easy.

Don't ever, ever, ever, let that lie poison your mind. Life is hard...if you do not believe it, just give it some time. The affliction of life will eventually find you, there's no escaping it. Your unprepared mind will leave you blind-sided wondering why life is so unfair.

Instead of buying into the "easy" life style, invite the trying times in your life. Don't shy away. Move towards the path of least resistance. In trying times, search for the catalyst within. Search within the trial that which builds your character.

This is why I created the Liberation Tour. This tour has everything to do with how you will deal with physical adversity, or the "30 Ways to Make You Quit." It chooses 30 challenges that most people will look at and walk the other way. But for those people who choose to challenge themselves, if they are able to push themselves through it, they will walk out of the other side of that 100 days a new person.

And this new person will then understand just how much they have been holding themselves back. How much they have been buying into this lie that life is easy. That life is about attaining comfort.

No, my friends. Life is about the story. And there was never a good story written about someone who lived 'fat and happy,' comfortable, and adversity free. These are usually the villains in the story. Their greed and arrogance usually gets them killed.

It's time to stop buying into the lie. It's time to start making things happen. It's time we start showing up at adversities door step instead of hoping it doesn't show up on ours.

To paraphrase a favorite quote of mine. Fear not those who challenge, fear only those who dodge.

You don't deserve it. You have to go and get it.

Lets go...